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Pinpoint Demographics, a division of Barnes Reports, is a leading demographics research firm featuring databases on population demographics, consumer spending, retail and service industries demographics and retail product line sales. Pinpoint Demographics provides the most current, accurate and cost-effective data for the United States and 15 European countries:

U.S. Pinpoint Demographics Databases

  • Pinpoint’s proprietary economic models estimate demographics for each U.S. State, 3,000+ counties and 32,000+ zip codes
  • current 2016 and forecast 2021 population demographics (gender, age, race, income, education, occupation, etc.)
  • 2016 consumer spending (housing, transportation, apparel, energy, food, entertainment, education, etc.)
  • 2016 retail businesses (number of establishments, sales and employment for supermarkets, clothing stores, gas stations, pharmacies, etc.)
  • 2016 service businesses (number of establishments, sales and employment for physicians, lawyers, engineers, day cares, etc.)
  • 2016 retail product sales (groceries, soft drinks, beer/wine, apparel, footwear, cars, gasoline, hardware, office supplies, etc.)

European Pinpoint Demographics Databases

  • Pinpoint’s proprietary economic models estimate demographics for 15 European countries including United Kingdom, France, Germany, Spain, Italy, Netherlands, Switzerland, Sweden, Finland, Norway, Denmark, Belgium, Poland, Austria, Ireland
  • current 2016 and forecast 2021 population demographics (gender, age, income, etc.)
  • current 2016 retail sales (supermarkets, gas stations, car dealers, computer stores, clothing stores, hardware stores, furniture stores, appliance stores)

Updated annually, these databases are available in print editions, PDF editions and online subscriptions at barnesreportssubscriptions.com (pricing details at barnesreports.com).