Pinpoint Demographics, a division of Barnes Reports, is a leading demographics research firm located in Woolwich, Maine.

Pinpoint Demographics provides the most current, accurate and cost-effective data on the population demographics, consumer spending, retail business and services businesses estimates for each of the 30,000+ U.S. zip codes. Pinpoint's proprietary economic model uses exponential regression analysis to estimate

• the population demographics in every U.S. zip code and broken down by gender, race, age, occupation, educational attainment, family income and population density. Pinpoint also includes 33 Segment Groupings, defined by race, population density, family income and changes over the past 10 years.

• the consumer spending in every U.S. zip code and broken down by food and beverages, restaurants, housing, energy, household supplies and furnishings, personal services, entertainment, apparel, cars and transportation, healthcare, insurance, and education.
  
  

Pinpoint Demographics provides two print publications featuring the population demographics and consumer spending for 2010 current and 2015 forecasts:

• 2010 America's Neighborhoods: Zip Codes-Volume 1 edition (ISBN 978-0-9825733-2-7)
  850 pages-Published 2/2010 -- 2010 U.S. Population Demographics (by Age Groups, Gender, Educational Attainment, Occupation)
  
• 2010 America's Neighborhoods: Zip Codes-Volume 2 edition (ISBN 978-0-9825733-4-1)
  850 pages-Published 2/2010 -- 2010 U.S. Population Demographics (by Race, Family Income) and Consumer Spending
  
• 2010 America's Neighborhoods: Counties edition (ISBN 978-0-9825733-1-0)
  350 pages-Published 2/2010 -- 2010 U.S. Population Demographics and Consumer Spending
  

2010 America's Neighborhoods: Zip Codes-Volume 1 & 2 editions feature population demographics and consumer spending estimates for the 30,000+ U.S. zip codes.

Population demographics is broken down by gender, race, age, occupation, educational attainment, and family income. Total population for 2015 forecast is also included.

Consumer spending is broken down by food and beverages, restaurants, housing, energy, household supplies and furnishings, personal services, entertainment, apparel, cars and transportation, healthcare, insurance, and education.

Academic discounts and invoicing available for libraries.

Pinpoint Demographics annually publishes four databases in November:

		The Pinpoint U.S. Population Demographics database features data on 31,000+ zip codes by age, race, income, education, occupation, etc.
		The Pinpoint U.S. Consumer Spending database features data on 31,000+ zip codes by food, housing, energy, transportation, apparel, furnishings, etc.
		The Pinpoint U.S. Retail Business database features data on 31,000+ zip codes by industry, such as supermarkets, gas stations, drug stores, clothing stores, restaurants, etc.
		The Pinpoint U.S. Services Business database features data on 31,000+ zip codes by industry, such as lawyers, accountants, consultants, physicians, dentists, nursing homes, etc.

Pinpoint Demographics can develop custom databases based on specific customer requests. The following are examples of custom databases:

		Examples of custom education databases are: high school rankings, spending on tutoring, SAT averages, etc.
		Examples of custom energy databases are: gasoline prices, electricity usage, heating expenditures by month, etc.
		Examples of custom health care databases are: doctors per household, health insurance spending, cancer survival rates, etc.
		Examples of custom political databases are: households by party label, tax burden per household, potential political donations, etc.

We are confident you will find our data estimates useful in your business planning, market research and customer demographics projects!